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Students Borrow More Than Ever for College
Heavy Debt Loads Mean Many Young People Can't Live Life They Expected
 

Students are borrowing dramatically more to pay for college, accelerating a trend that has wide-ranging implications for a generation of young people.

New numbers from the U.S. Education Department show that federal student-loan disbursements—the total amount borrowed by students and received by schools—in the 2008-09 academic year grew about 25% over the previous year, to $75.1 billion. The amount of money students borrow has long been on the rise. But last year far surpassed past increases, which ranged from as low as 1.7% in the 1998-99 school year to almost 17% in 1994-95, according to figures used in President Barack Obama's proposed 2010 budget.

The sharp growth is "definitely above expectations," says Robert Shireman, deputy undersecretary of the Education Department. "But we're also in an economic situation that nobody predicted." The eye-opening increase in borrowing is largely due to the dire economic environment, which is causing more people to seek federal loans, he says.

The new numbers highlight how debt has become commonplace in paying for higher education. Today, two-thirds of college students borrow to pay for college, and their average debt load is $23,186 by the time they graduate, according to an analysis of the government's National Postsecondary Student Aid Study, conducted by financial-aid expert Mark Kantrowitz. Only a dozen years earlier, according to the study, 58% of students borrowed to pay for college, and the average amount borrowed was $13,172.

The ripple effects for today's heavily indebted young people are becoming palpable. A growing body of research suggests that tough loan payments are affecting major life decisions by recent graduates, forcing them to put off traditional milestones—from buying a first home to even marriage and having children.

Also, the rising levels of borrowing may ironically be contributing to the accelerating cost of college, say some college-finance experts. Loans can give colleges an artificial sense of a family's ability to pay tuition. To some extent, that false sense of security gets built into the assumptions schools make when setting prices, say experts. The idea is that as prices rise, families borrow more and more, spurring prices to rise further, which in turn requires more borrowing. Barmak Nassirian, associate executive director of the American Association of Collegiate Registrars and Admissions Officers, says this phenomenon is playing a role in why tuition grows at about twice the rate of inflation. "Instead of imposing tougher choices" on college costs, he says, it's "easier to raise prices...because this additional loan amount is made available."

These and other impacts are likely to continue to spiral for future generations of tuition payers, college finance experts say. It is unclear whether we have seen the worst of it. Mr. Kantrowitz predicts the rate of increase will slow to 12% for the 2009-10 school year due mainly to what he expects to be a rebounding economy. On the other hand, Mark Zandi, chief economist for Moody's Economy.com, says he thinks unemployment rates will be at least as high as they are now, and housing prices will fall further, making it difficult for families to borrow against home equity.

"Growth in student lending can remain very strong, at least through the next school year," Mr. Zandi predicts.

The total borrowing limit for dependent undergraduates who take out federal Stafford loans—the most popular federal aid program—grew to $31,000 this past school year from $23,000. Raised limits in federal loans may have siphoned some borrowing away from riskier—and costlier—private loans, which are now harder to get due to the retrenchment of that business. The move away from these risky loans may be one bright spot in an otherwise frenzied student credit environment, Mr. Kantrowitz says.

Still, students cringe when they think of what they will owe by the time they graduate. Kordi Solo, a senior majoring in journalism at Central Michigan University, expects to owe about $60,000 in student loans by the time she graduates in the spring. She had hoped to owe much less, but her father, a construction worker, has been out of work since last fall. She worries about the ramifications that debt will have on her future—whether it is being able to afford health insurance or qualifying for future loans.

Zack Leshetz, a 30-year-old lawyer in Fort Lauderdale, Fla., has $175,000 in student loans from his seven years in college and law school. Lately he has had his eye on the real-estate market. "Everyone says that it's a great time to buy a house," he says. But that is not an option right now, he says, thanks to $800 a month in payments—and another chunk of student loans in forbearance, which means payments are halted while interest accrues. "I find myself living paycheck to paycheck," he says.

He has also been engaged since March, but has held off on marriage. "There's no way I can pay for a dream wedding, or even just a regular wedding," Mr. Leshetz says. "I feel like I'm putting my entire life on hold."

"There are no guarantees about how easily you'll be able to pay off your student loans," says Lauren Asher, president of the Institute for College Access and Success.

These students' experiences are mirrored in research by Mathew Greenwald & Associates Inc. for investment-management firm AllianceBernstein LP. In a 2006 survey of 1,508 graduates under age 35, 39% of college graduates say it will take them more than 10 years to pay off their household's education-related debt. The survey says that this has caused a delay in certain key "rites of passage" associated with adulthood. Forty-four percent of respondents said they delayed buying a house because of their student loans, while 28% delayed having children.

"Loans have gone from being the exception to being the norm for most students," says Mr. Nassirian. He laments that, rather than fixing the problem of sticker price, policy makers typically tweak student-aid programs to make it easier for students and families to continue to borrow more.

Attacking the problem of cost is thorny because it is politically difficult to get all the interested parties -- which include federal and state governments, foundations and private institutions—to agree. "There are so many stakeholders, different explanations at different schools as to what's happening with cost, that it becomes politically dicey," says Christine Lindstrom, higher-education program director for U.S. Public Interest Research Group, which advocates for consumers. Also, colleges can be big employers in congressional districts, making it challenging for politicians who represent them to also take them on. "You're not going to win friends if you're alienating them," she says.

Some Republicans made attempts at controlling tuition increases when they held the majority in Congress. Rep. Howard P. "Buck" McKeon of California championed legislation in 2003 that would have penalized colleges for raising tuition too much by taking away federal subsidies. Though the bill died, he plans to continue pursuing the issue in the upcoming Congress, a spokeswoman says.

Some recent graduates say they wish they had known more about the consequences of debt before taking it on. Lillian Russell graduated from law school at the University of Pittsburgh last year with $181,000 in debt from her seven years in school. She has spent much of the past year looking for work. In recent weeks, she found a job clerking at a small law office. While she settles into her job, she has deferred payments on most of her federal loans, though interest continues to accrue.

"I wish I had considered the long-term impacts of what I was getting into," Ms. Russell says. When she entered school, "the idea was I'd take out the loans, get a job, and pay it back," she says.

It seemed straightforward. But as the economy has soured, "I feel like it's shifted a lot of my life goals," says Ms. Russell, from buying a house to starting a family. "I'm really concerned about handling this obligation while taking on new ones."

Companies want applicants with social-media skills
By Alyse Knorr - The Atlanta Journal-Constitution 
  
If you can’t Tweet, you might get beat — in the job hunt, that is. The landscape of today’s job market is shifting, and the shift favors individuals who are savvy in social media.  
“If you’re in advertising, marketing or communications, the more information you can put out to people where they want to see it, the better,” said Bob Van Rossum, president of MarketPro, a marketing recruitment company. “If you’re in one of those fields, it’s now required for you to be pretty savvy in the social media area, even if it’s not your primary focus.” Atlanta job postings on a number of Web sites include Twitter and Facebook requirements for applicants.  
A senior account executive position at Softscribe Inc. requires “5 years Tech PR Agency Record + Twitter.” Mosaic Sales Solutions describes the “key characteristics” of its ideal Atlanta market training specialist as “an avid user of the Internet, blogs, Twitter and/or has a Facebook page or other social networking account.” Valtech Technologies seeks an Atlanta scrum master/project manager whose critical responsibilities will include “social collaboration including work spaces like Wiki’s, blogs, Twitter, etc.” That’s listed right above “proven ability to establish clear and effective objectives and milestones.” “It is now the rage,” said Brett Stevens, president of SearchLogix recruiter company. “Do you Facebook? Do you Twitter?” Stevens said social media skills are particularly important for jobs in tech business, sales, public relations and media. That’s because social media networks provide cost-effective ways for companies to put out their message and provide information to people in a personal, one-on-one way, Van Rossum said.  
“It’s marketing without the perception that you’re trying to market to someone,” Van Rossum said. In non-marketing or PR jobs, Stevens said, social media skills are not as critical, but they can indicate to employers how technologically savvy an applicant is. “They just want to know can you do it,” Stevens said. “It’s not a must-have.” But that may change soon, according to Van Rossum. Over time, he said, social media skills will become important to everyone — not just those in marketing and communications.
“Social media will become very accepted and even if you’re an IT person or an accounting person, long-term, you will need to be able to use social media and be able to communicate on behalf of your company,” Van Rossum said. In the meantime, if you really love Tweeting and Facebooking, there are plenty of jobs requiring only that. A sampling of job postings on Monster.com: “Social Media Ninja,” “Social Media Strategist,” “Director of Public Relations and Social Media” and “Conversation Manager.”  
In Atlanta, the American Advertising Foundation is looking for a Social Marketing/Micro-blogging Campaign Manager, and Network Communications, Inc. in Lawrenceville seeks a Social Media Coordinator who can develop content for Facebook, Twitter and blogs. These kinds of social media jobs began emerging about six months ago, Van Rossum said, and most of them are six to nine-month contract positions with companies looking to have a social media strategy set up for them.  
This social media craze among employers is creating some complications for job applicants and employees, Van Rossum said, such as blurring the lines between personal and professional lives. “Facebook pages aren’t about business, they’re about you as a person, but how people perceive you as a person will ultimately impact how they perceive the place where you work,” Van Rossum said. “It’s a very complicated challenge.”  
Van Rossum’s advice to job applicants? Use social media to search for jobs and use your own Facebook pages and Twitter accounts to protect your “brand” image. Van Rossum said his company uses Facebook, blogs and LinkedIn to advertise positions and “reach people where they are,” and that social media provides opportunities to show you’re an expert in your field by generating interesting content that will get you noticed by employers.

7 Steps to Help New Graduates Land a Job in a Tight Market
June 18, 2009

Patricia Marroquin--HispanicBusiness.com

Newly minted 2009 college grads are facing some daunting challenges. Just under 20 percent of college graduates who applied for a job had one lined up by the time of graduation, according to a recent report from the National Association of Colleges and Employers. NACE also reports that many grads are worried about their job prospects and recognize that their first job out of college won't be as lucrative as they had hoped.

Betsy Richards, director of career resources at
Kaplan University
, urges graduates not to be too discouraged.

"The '09 grads really need to measure the learning possibilities offered," she said. "Sometimes the most difficult situations offer the best opportunity for professional development."

Richards offers tips to graduates and others as they pursue their dream jobs.

1. Flexibility Is Key.
In such a tight market, job seekers should be willing to relocate, take a position outside their field or work non-traditional hours.

She also recommends against using a cookie-cutter approach to job applications.

"I encourage everyone to revise and customize their resume for every job that they apply for," Richards told HispanicBusiness.com. "Not changing the basics, but highlighting the relevant experience and using the 'buzz words' appropriate for the job for which you are applying."

2. Do Your Research.
She suggests joining professional organizations and subscribing to trade publications. Find professional groups in LinkedIn and Facebook. "Understanding what is going on in your desired industry is the first step to landing a great job," she said.

3. Sound The Alarms.
Get the word out about your job search to the largest possible audience. For example, Richards said, talk to your parents' friends, your neighbors, teachers from high school and former bosses at part-time jobs. Also utilize social networking sources such as Twitter and Facebook.

4. Think Broadly About Your Skill Set.
Determine where your skills and talents could be applied and put to best use. The jobs may not be ones you had initially thought of, Richards said. Perhaps your artistic talent could be used to assist small businesses with their advertising. Or your online savvy could help the marketing department of a small company. What makes you desirable as a job candidate? Be realistic, Richards said. You may be a good fit for a position that isn't your ultimate dream job.


5. Determine Your Long-Term Goals.
Focus on those positions that are in line with your goals. "It takes as much time and energy to land a good job as it does to land a bad one," she said. However, be mindful of No. 1 (flexibility).

6. Gain Experience In Your Desired Field.
Consider such interim steps as an internship, a part-time job or volunteer work in your field. "You'll gain insight and contacts, but most importantly, you'll get your foot in the door," Richards said.

7. Manage Your Expectations.
Realize that finding a job is going to take more effort than you had imagined. If you must take a job you are overqualified for, she said, don't ever stop your quest for your dream position.

However, she advised, be wary of the consequences if you decide to drop that position you took a few months ago to take the dream job that suddenly came through.

"If you change jobs every six months you can still be seen as an unreliable job hopper," Richards said.

"If you take a job to pay your bills and after a month are offered your dream job, you may decide to take it. You can leave the short-time job off of your resume but need to be realistic that the initial employer will not likely give you a positive job reference or any leniency as you leave," she said. She added that the employee should then make a commitment to be successful in the "dream job" and plan to stay there for at least 2 1/2 to 3 years.

Richards does concede, however, that layoffs are a fact of life now. "In this market," she said, "there is more forgiveness about job changes as most understand that lots of employers are continuously laying people off," she said.

"If you have a strong resume to begin with, employers are more sympathetic about the possibility of recent job changes that were likely done for basic financial necessity."

As for Hispanic job seekers, there are some bright spots, Richards said.

"Nowadays many companies are looking to diversify their employee populations," Richards said. "With the huge representation of Hispanics as consumers and in the workplace, more employers are looking for employees who are bilingual and equally fluent in both English and Spanish speaking and writing."

Education is a key factor in this, however, Richards said. "Hispanic job seekers who have solid education and career experience with excellent communication skills may even have an advantage in their job searches," she said.

But for other Hispanics, there may be different challenges. "First-generation Hispanics in
America and those without a college degree and mastery of English may struggle or have limitations on the types of positions they will be considered for."

Although Richards said mid-career professionals are especially desirable because of experience and cost, there is a segment of college graduates who are seen as particularly valuable.

"Those new college graduates with the biggest competitive edge are among those who have returned to school to complete their first degree after working or raising a family or who have sought to advance their education; these graduates are positioning themselves to leverage their new degree to retain their job, seek a new one or be promoted," she said.


 Source: HispanicBusiness.com (c) 2009. All rights reserved.

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